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How Open Should Your Social Media Be?
Many B2B enterprises struggle with just how open they want to be on their social media and with their online presence in general. With the flourishes of seemingly trivial what I had for breakfast conversation mixed with the make you blush too much information (TMI) splashes, a reasonable reaction might be to close ranks and [...]
READ MORE »Leveraging Your Asset Base
When most enterprise operations begin moving full stride into digital marketing, they aren’t particularly sure of what they’ll say out there in cyberspace. Truth is, though, most organizations have a true treasure trove of interesting information right at their fingertips – their current asset base. Here is an idea to help. Engage Your Subject Matter [...]
READ MORE »What do you want to measure?
Sometimes the hardest thing in B2B social media implementation is measurement. It’s a struggle to balance sufficient data justification of a project with the non-value add staff resources it takes to track it all, make fancy reports, and present powerpoints. We suggest that you use a Mayo Clinic style approach – a simple quality of [...]
READ MORE »B2B Social Media – It’s not just about Twitter
Great B2B Social Media strategy is not just about Twitter – in fact, your audience may hardly be on Twitter! (I’d be careful to assume they’re not, but that can be tested and confirmed.) Great B2B social media strategy needs to be created using appropriateness, relevance, and timeliness. It needs to go where your audience [...]
READ MORE »B2B Social Media Research Sources
Social media research certainly has its place, not only in creating your B2B Social Media strategy (and implementing it) but also in tweaking the system once you get it all set up. We have some favorite, go-to sources that provide interesting research, compelling case studies, and lots of social media perspective for you to ponder, [...]
READ MORE »Project Management is Key to B2B Implementation
A comprehensive B2B social media implementation is a huge project and it’s easy to get caught up in all the moving little bits and forget the overall picture. As rudimentary as it may sound, we’d suggest getting back to basics – Project Management 101. Good project management is essential to staying organized. I’m not a [...]
READ MORE »Developing a B2B Social Media Content Policy – Start With What You Know
As much as your legal staff plays an important role in running your enterprise operation, there can be some issues when it comes times to develop your B2B Social Media Policy. It’s a new arena, much of it untested as of yet in the courts, and compliance can be a sticky business if you get [...]
READ MORE »Open your eyes and your ears with Google Alerts
If you’re still not convinced that you even want to be in social media or if you’re on board but don’t feel ready to open up the expense account full tilt, Google Alerts can open your eyes and your ears to the conversation going on in the marketplace. It’s simple, it’s free, and it’s real. [...]
READ MORE »Social Media Project Task List
Let’s start with some basics – there are a lot of moving pieces in properly implementing an effective B2B Social Media strategy, so here’s a quick list of the areas/activities that need to be coordinated: Social media profile set ups (selection, account set up, bio creation, avatar and background graphics) SEO keyword targets for Google [...]
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